Enhanced Cost Per Click
ECPC, or Enhanced Cost Per Click, is a smart bidding strategy in Google Ads that balances manual control with automated adjustments. It increases bids for high-conversion clicks and decreases them for low-conversion ones, enhancing ROI and reducing wasted ad spend. ODigMa specialises in optimising ECPC campaigns, helping businesses maximise conversions without significant cost increases. By leveraging machine learning and real-time data analysis, ODigMa ensures that ECPC strategies are tailored to meet specific marketing goals, making it a preferred choice for advertisers seeking efficient and effective ad management solutions.